Marketing News

Odele Debuts First Brand Campaign as an Ode to the Lifelong Hair Journey

‘Get Along With Your Hair’ sheds light on long-standing relationship between consumers and their hair.

Hair care brand Odele has debuted its first national brand campaign, focusing on one’s complex relationship with their beloved locks. The “Get Along With Your Hair” campaign underscores the power of this long-standing relationship between consumers and their hair; it’s a personal journey, with ups and downs, ages and stages. Through it all, Odele says it wants to help consumers work on the relationship with what some may attest their most treasured asset with the new campaig...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters